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- Franchise Power & Activation: Leaders emphasized how franchises resonate with audiences - "we don't just participate, we activate" - taking brand connections to the next level 🎬 .
- Future Leaders Taking Center Stage: The Culture Connections program brought rising stars from underrepresented backgrounds, "helping a group of rising stars from amongst the best in the industry." ⭐ The
- Snowflake Strategy Approach: Brand-agency collaboration discussion revealed "the best ideas come from the brand and the agency...it's not a one size fits all. It's more like a snowflake." 🎨
- Creator Economy in Focus: Content creators networked at the Creator lounge for business knowledge, with one calling it "so necessary" for connecting with brands and growing industry expertise📱
- Platform Convergence Conversations: Sessions explored "convergence across social, digital, mobile and connected television...combining in this new age to give us a fresh perspective" 🔮
