- Featured Voices: Kirby Porter, Chad "Ochocinco" Johnson, Olga Sharapova, and Amy Bigelow share perspectives on athlete storytelling and fan engagement π
- Beyond the Game Storytelling: Emphasizes resonating with fans and brands goes "even more important than just telling the stories about a very small part of our life: sports" ποΈ
- Health Tech Revolution: Smartwatches and rings "doing incredible health and wellness tracking in real life and powering experiences that couldn't have existed otherwise" β
- Full Journey Coverage: Following athletes' stories "not just during postseason and regular season, but through the whole timeframe of the athlete's journey" - creating deeper fan connections π
- Unrivaled's Differentiation Strategy: Storytelling is "at the core of our business" - introducing athletes to fans "in ways they haven't had access before" as the season one differentiator π‘
AW Playmakers Awards: Athletes, Fans, and Brands Connect π
Athletes are more than game highlights. From health tech powering new experiences to storytelling that follows the full journey, voices like Chad Ochocinco and others reveal how connecting with fans goes beyond the field. The playmakers redefining athlete narratives.
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