From digging up Middle East history to running Advertising Week. Ruth Mortimer on launching Playmaker Awards, cross-pollinating global ideas, and her leadership philosophy: be brilliant at something, not everything. The archeologist who chose journalism over tent hair.
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From engineer coding in web 1.0 to Microsoft Advertising CMO. Jennifer Kattula on zero click search dominating half of all searches, why AI interfaces are winning, reinventing brand experiences, and how early ChatGPT adoption positioned her perfectly. The marketing leader who still does handstands.
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From coaching college basketball to leading measurement science at Disney. Dana McGraw on why measurement isn't one number, debunking cross-platform myths, the shift from reach to outcomes, and her leadership lesson about compassion and being bold. The juggling coach who changed industries.
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Nancy Drew fan to WSJ reporter. Megan Graham on 75+ job rejections, breaking into the zeitgeist, why best stories don't come from pitches, what CMOs want, and texting mom cooking photos. The journey from Kokomo to covering companies that create moments.
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A pandemic fast food habit led to a marketing epiphany. Greg Licciardi's framework for the "holy grail" addresses what AI is making brands lose. His book reveals the right person, right time approach and why emotional connection still matters. Watch what Wendy's ads taught this marketing professor.
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From watching novelas in the Dominican Republic to building Asi Studios at TelevisaUnivision. Claribel Herrera on Bad Bunny inspiration, unapologetic culture, and why taking risks matters. The journey from sales coordinator to creating representation for nuestra comunidad.
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Mike Laband spent 15 years at Magnite watching ad tech transform. His take on curation's evolution, advice about slowing down in a fast industry, and memories of wild market shifts reveal what most people miss. Watch what happens when you stay long enough to see it all.
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CJ Mosley's Jets nickname says everything about his legacy. But his post-football move? Nobody saw it coming. From Campbell's Chunky memories to comparing teammates to the Joker, plus a COVID Wire binge that defined lockdown. Presented by TiVo.
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Athletes are more than game highlights. From health tech powering new experiences to storytelling that follows the full journey, voices like Chad Ochocinco and others reveal how connecting with fans goes beyond the field. The playmakers redefining athlete narratives.
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What happens when the industry comes together? Overheard at Advertising Week: perspectives on velocity of change, partnership power, curation's hot moment, pushing boundaries, and why everything feels fast now but will never feel slower. The conversations that defined the week captured live.
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Comscore's Steve Bagdasarian drops major industry news: a strategic TiVo partnership reshaping video measurement. From almost becoming a dentist to leading this announcement, his "speak freely, move fast" philosophy and strategic vision reveal why this collaboration changes the game.
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Day one at Advertising Week NY 2025: franchise activations, rising stars shaping the future, snowflake brand strategies, creators networking at the lounge, and platform convergence talks. The moments that prove this is the industry's most important week.Retry
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