- ๐จ BREAKING๐จ TiVo x Comscore Partnership: Major industry announcement as Comscore's Chief Commercial Officer reveals strategic partnership with TiVo to redefine the future state of video investment and cross-platform measurement
- Metadata Spine Investment: Comscore investing in TiVo's metadata infrastructure to unlock new addressability capabilities and hyper-local data needs for tech platforms and advertisers transacting at scale ๐
- Measuring Up: Leading measurement transformation at Comscore (2.5+ years), focusing on cross-platform narrative, addressability, and hyper-local data needs for tech platforms and advertisers ๐
- Dentist to Ad Tech Journey: Originally thought he'd become a dentist, then did a marketing internship and fell in love with the industry, landing at an IPG agency before moving into ad tech during digital marketing's emergence ๐ฆท
- Seinfeld Superfan & Fast Mover: Was a huge Seinfeld fan who had to keep current with sound bites, and his career advice is simple - "Speak freely, move fast" ๐ฌ
Exclusive Interview: The Comscore | TiVo Partnership ๐บ
Comscore's Steve Bagdasarian drops major industry news: a strategic TiVo partnership reshaping video measurement. From almost becoming a dentist to leading this announcement, his "speak freely, move fast" philosophy and strategic vision reveal why this collaboration changes the game.
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