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- Adam Gerhart - Maps the industry evolution from scale to precision to permission, explaining how WPP is doubling down on AI to help clients predict the future and see around corners 🔮
- Jamie Power - Discusses Disney's shifting approach to creating value for agency partners as audiences migrate to streaming environments for entertainment and sports 🎯
- Amy Leifer - Reveals how inventory can now be transacted programmatically, creating new optionality for marketers to buy across audiences seamlessly 📺
- JP Colaco - Tackles the relevance problem where 70% of daily ads are irrelevant to consumers, positioning technology as the bridge between fragmented marketing and meaningful experiences 🎬
- Howard Homonoff - Explains why consumers are abandoning second and third-tier networks in favor of beloved content across multiple platforms, shifting value from networks to intellectual property 📡
