Inside Moment: How Empathy Created a Movement in Women's Athletics👟
Women's sports leaders challenge brands to seize the massive opportunity they're missing. This movement, driven by wealth transfer and empathy from shared friction experiences, demonstrates why investing in safe community spaces unlocks unlimited growth potential.
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🚀 The Urgency Advocate: Delivers a wake-up call to brands about the immediate business opportunity they're missing by not investing in women's sports right now.
💰 The Title Nine 50/50 Pioneer: Coinciding with Title Nine's 50th anniversary, made the 5050 pledge because brands were "the only component in the ecosystem that could blink and make real change."
⚡ The Friction-to-Empathy Prophet: Believes friction from being a woman, woman of color, or gay creates empathy that allows female athletes to make fans feel seen and celebrated through shared experience.
🏗️ The Community Safety Builder: Discovered that investing in a community where people feel safe to partake in women's sports creates endless growth possibilities.
📈 The Movement Not Moment Visionary: Emphasizes this isn't just a trend—it's a movement backed by wealth transference to women and the staying power of athletes and broadcast contracts.
From digging up Middle East history to running Advertising Week. Ruth Mortimer on launching Playmaker Awards, cross-pollinating global ideas, and her leadership philosophy: be brilliant at something, not everything. The archeologist who chose journalism over tent hair.
From engineer coding in web 1.0 to Microsoft Advertising CMO. Jennifer Kattula on zero click search dominating half of all searches, why AI interfaces are winning, reinventing brand experiences, and how early ChatGPT adoption positioned her perfectly. The marketing leader who still does handstands.
From coaching college basketball to leading measurement science at Disney. Dana McGraw on why measurement isn't one number, debunking cross-platform myths, the shift from reach to outcomes, and her leadership lesson about compassion and being bold. The juggling coach who changed industries.
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