- The 10-Year Roller Coaster Rider: Celebrates a decade of Be The Machine with partners Maggie Covert and Lindsay Bancroft, describing it as a "blitz" where five years feel like yesterday π’
- Cherry-on-Top Campaign Creator: Positions Be The Machine as the experiential finishing touch for larger advertising campaigns with clients like Lego, Activision, and DIRECTV π
- Summer Chaos Survivor: Just wrapped their busiest season in crazy summer promotions with different weekend activations across the country during peak experiential season ποΈ
- Experience-Over-Everything Prophet: Identifies the major trend where consumers want VIP access and celebrity handshakes instead of discounts or basic promotional items π
- Straight-Talking Strategist: Warns potential investors that he refuses to accept restrictions on speaking his mind, even if it means stepping on executive toes π«
Inside Moment: Patrick West's 10-Year Journey from Indie Shop to Industry Crossroads π
Patrick West built Be The Machine into experiential marketing's "cherry on top" over 10 years, but now faces a major crossroads that could change everything. His approach to potential investors and bold predictions about consumer behavior reveal why this decision matters.
Related episodes
Moment Maker: How Ruth Mortimer Turned Storytelling into Global Events π
From digging up Middle East history to running Advertising Week. Ruth Mortimer on launching Playmaker Awards, cross-pollinating global ideas, and her leadership philosophy: be brilliant at something, not everything. The archeologist who chose journalism over tent hair.
View episode
Moment Maker: Microsoft's Jennifer Kattula Helping Reinvent Brands with AI π€
From engineer coding in web 1.0 to Microsoft Advertising CMO. Jennifer Kattula on zero click search dominating half of all searches, why AI interfaces are winning, reinventing brand experiences, and how early ChatGPT adoption positioned her perfectly. The marketing leader who still does handstands.
View episode
Moment Maker: Dana McGraw's Journey from Basketball Court to Disney's Data Lab π
From coaching college basketball to leading measurement science at Disney. Dana McGraw on why measurement isn't one number, debunking cross-platform myths, the shift from reach to outcomes, and her leadership lesson about compassion and being bold. The juggling coach who changed industries.
View episode