- AI Ad Tech Leader: Transitioned from CEO of Media Kitchen (MDC/Stagwell) to President of Inuvo, an AI company building models to solve signal loss from cookie deprecation, privacy regulation, and walled gardens π€
- Agency Compensation Reality Check: Explains how AI is disrupting agency FTE models - "agencies can do everything smarter and cheaper for less people," creating smaller teams, smaller fees, and tension between clients and agencies π°
- Value vs. Time Advocate: Argues agencies struggle getting paid for the value they create rather than hours spent, especially when billion-dollar ideas take minimal time to generate π‘
- Networking Skills Convert: Learned the importance of introducing yourself to strangers after leaving Media Kitchen with no title, budget, or influence, wishing he'd developed this skill earlier in his career π€
- Pharmacy Text Reality: Last text was coordinating cholesterol medicine delivery with his pharmacy - the everyday reality behind the executive personaπ
Moment Maker: Barry Lowenthal's Mission to Help Clients See Around Digital Corners π±
Agency CEO turned AI president Barry Lowenthal on how AI is reshaping compensation models, why billion-dollar ideas don't equal billion-dollar fees, and the networking skill he wished he'd mastered earlier in his career.
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