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- Basketball to Data Analytics: Coached college basketball for 8 years before pivoting to data, starting in search engine optimization and moving through analytics at Yahoo Sports to now leading measurement science at Disney 🏀
- Measurement Philosophy: Believes measurement isn't finite but fluid, with no single metric answering if you've driven value. It's the combination of all measures together creating the full picture of advertising outcomes 📊
- Cross-Platform Reality Check: Debunking the misconception that cross-screen, cross-platform measurement is impossible. With audience graphs and identity resolution capabilities, it's absolutely achievable 🌐
- Outcomes Over Reach: The big industry trend is shifting focus from reach to outcomes, with more collaboration between agencies, brands, and media companies all driven by creating value and customer-first experiences 🤝
- Bold Leadership Advice: "You never lose when you lead with compassion and give people a bit of grace" when leading teams. Would tell her younger self to be bolder and more confident while making sure her voice is heard 💪
