- Axios Communications Reporter: Took the opposite path of most journalists - started in communications, then joined the Axios newsroom to cover the role she used to do, reporting from a place of authority as a former practitioner π°
- Jungle Gym Career Philosophy: Describes her career as a "jungle gym, not a ladder," bouncing from US Senate politics to defense policy to media, covering how comms, PR, and marketing impact business π’
- Community Merger Leader: Part of merging Axios Communicators Pro with Mixing Board to combine premium content with thriving peer networks for corporate affairs, comms, and brand marketing leaders π€
- Audience-First Advocate: Champions the shift toward an audience-first mentality and "cult building," emphasizing showing up authentically where audiences are rather than traditional broadcasting π₯
- Sister Trip Coordinator: Last text was coordinating annual sister trip with her three sisters who live across the world - "let's get serious about Sister trip" as the oldest, herding the cats βοΈ
Moment Maker: Eleanor Hawkins' Advice - Focus on Impact, Happiness Will Follow π₯
Axios reporter Eleanor Hawkins took the opposite path - started in comms, then covered it as a journalist. Her jungle gym career from Senate to newsroom reveals why community beats audience, how to cover business's "nerve system," and why focusing on impact matters more than chasing happiness.
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