- Holy Grail Marketing Author: Published book on achieving optimal marketing success using AI and beyond, teaching the framework at Fordham and Seton Hall universities for years - concept inspired by Wendy's targeted ads during the pandemic 📚
- Wendy's Epiphany: Got hooked on fast food during pandemic and noticed Friday 11 am ads in social feed, realizing "this is the holy grail of marketing" - framework: right person, right message, right environment, right time, right outcome 🍟
- AI + Human Element Advocate: Features Microsoft's Vera Hsu on the importance of AI enablement while maintaining human connection and emotional strategies - warns AI's speed can't replace authentic brand purpose 🤖
- ANA Event Leader: Bringing top brands together in Orlando at Rosen Shingle Creek with Steven Van Zandt and the Disciples of Soul (E Street Band members) 🎸
- Holiday Book Discount: Offering the ATM audience a special holiday discount on "the must-read modern-day marketing book" - content focused on helping audiences do their jobs better 🎁
Moment Maker: Greg Licciardi Wrote the Modern-Day Marketing Must-Read 📚
A pandemic fast food habit led to a marketing epiphany. Greg Licciardi's framework for the "holy grail" addresses what AI is making brands lose. His book reveals the right person, right time approach and why emotional connection still matters. Watch what Wendy's ads taught this marketing professor.
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