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- The Economist-Turned-Social-Expert: Went from analyzing economic data to discovering that Gas-X's digestive health videos get massive engagement because "people love to make fun of themselves"🎯
- The Consumer Whisperer: Teaches brands to "shut up and listen" to their customers at scale, turning everyday micro-moments into authentic content that feeds the creative engine for more ideas 👂
- The AI Replacement Realist: Boldly admits AI will automate 50% of his social listening job and he's totally fine with it—wants the robots to handle both the easy stuff and the impossibly hard tasks 🤖
- The Professor-Practitioner: Works for the company behind Advil and Sensodyne while teaching social listening at the University of Florida, living at the intersection of real-world brand work and academic theory 📚
- The Attribution King: If he ruled the world, he'd create perfect social media ROI tracking so people only see content they actually care about, making everyone 300% happier with better targeting 👑
