- Small Town to Big Media Strategist: From Amarillo, Texas to leading TelevisaUnivision's U.S. advertising sales, bringing innovation experience from TikTok, Google, Amazon, and Roku β¨
- "Brand Advertising is Dead" Prophet: Makes this bold declaration while representing a television network, focusing on ROI-driven strategies that prove business outcomes π₯
- Spanish Content Mainstream Champion: Believes Spanish music and content are now mainstream, pointing to Peso Pluma as proof you don't need Spanish to enjoy Spanish entertainment π΅
- Olympic Weightlifting Executive: Former competitive weightlifter who navigates his career like "driving at night in the rain" - seeing only 2-3 feet ahead ποΈββοΈ
- Talent-First Media Visionary: Explains the industry evolution from pitching networks to shows to individual talent, while building VIX as the largest Spanish streaming app π±
Moment Maker: How Tim Natividad is Making Spanish Content Mainstream for Everyone πΊ
Tim Natividad declares "brand advertising is dead" while working for a TV network. From Amarillo to TikTok to TelevisaUnivision, his journey includes Olympic weightlifting, elevator mishaps, and bold predictions about Spanish content going mainstream.
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