- Craigslist to Conde Nast Pioneer: Started in 2004, answering a Craigslist ad for pop-up ads, learned to code, then helped Conde Nast build their early online advertising architecture π»
- Emotional Intelligence Innovator: Founded GlassView, partnering with Cogware to analyze how audiences neurologically respond to commercials for better ad targeting π§
- Beyond Clicks and Conversions Advocate: Believes the industry lost sight of advertising's true purpose - increasing the connection between brand and consumer π―
- AI Optimist and Human Connection Defender: Not worried about AI replacing jobs, sees it enhancing efficiency while human elements remain crucial for authentic connections π€
- Hidden Musical Talent: Played piano for seven years through high school but dropped it for his career, now wants to return to music theory πΉ
Moment Maker: J. Brooks' Mission to Move Beyond Clicks π
Jay Brooks went from answering Craigslist ads for annoying pop-ups to founding GlassView, where he uses neurological data to revolutionize advertising. His insights on why the industry lost its way and how emotional intelligence beats clicks and conversions reveal an unexpected path to innovation.
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