- MKG Chief Creative Officer: Self-described creative person with no actual creative skills who found a path in creative thinking without creative making, leading brand experiences at an agency specializing in action over ads π¨
- Anti-Advertising Advocate: Argues nobody wants to be advertised to (not just Gen Z) because we're constantly inundated and surrounded by advertising - consumers want entertainment and exchange instead πΊ
- Brand Weirdness Champion: Biggest macro trend she's tracking is brands willing to get a little bit weirder rather than chasing specific aesthetic or tactical trends π
- Industry Conversation Changer: On a mission to change industry conversation by proving the power of brand experiences over traditional advertising channels that "people are literally paying to avoid" π
- White Lotus Experience Creator: Produced HBO Max project that brought White Lotus to life for super fans, press, and influencers - stepping inside the resort without the murders πͺ·
Moment Maker: Lauren Austin on Why Brands Need to Get Weirder πΎ
MKG's Chief Creative Officer built her career on creative thinking rather than creative making. Her mission: prove to CMOs that consumers want brand experiences, not ads they're paying to avoid. Plus, how she brought White Lotus to life for HBO Max.
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