Moment Maker: Raja Rajamannar's Blueprint for Creating Experiences Money Can't Buy 💳
MasterCard's Raja Rajamannar went from accidental marketer to revolutionary CMO, shifting from storytelling to "story making," where consumers experience the story themselves. He creates passion-point experiences money can't buy.
0:00
/4:07
🎨 The Accidental Award Winner: Raja "accidentally" became a marketer when he wrote "Is it bad to look good?" during his MBA and won multiple awards.
💳 The Industry Hopper: From cosmetics to paints to Unilever to banking to healthcare—Raja's career spans every major industry before landing at Mastercard.
🎬 The Story Making Revolutionary: Shifted from "storytelling" to "story making"—putting consumers IN the story because people face 5000+ ads daily.
✨ The Passion Point Curator: Creates experiences money can't buy across 10 passion areas—sports, music, movies, arts, travel, and more.
🌱 The Tough Love Vegan: His team calls him a "hard task master," and if he ruled the world, everyone would be vegan.
From digging up Middle East history to running Advertising Week. Ruth Mortimer on launching Playmaker Awards, cross-pollinating global ideas, and her leadership philosophy: be brilliant at something, not everything. The archeologist who chose journalism over tent hair.
From engineer coding in web 1.0 to Microsoft Advertising CMO. Jennifer Kattula on zero click search dominating half of all searches, why AI interfaces are winning, reinventing brand experiences, and how early ChatGPT adoption positioned her perfectly. The marketing leader who still does handstands.
From coaching college basketball to leading measurement science at Disney. Dana McGraw on why measurement isn't one number, debunking cross-platform myths, the shift from reach to outcomes, and her leadership lesson about compassion and being bold. The juggling coach who changed industries.
Partnering with ATM transforms your industry presence by turning complex successes into unforgettable visual moments that stand out in today's crowded digital landscape. Your breakthrough ideas deserve breakthrough delivery—ATM's targeted, high-impact content creates immediate connection with decision-makers and clients who otherwise might overlook traditional corporate messaging.
