Something New That You Should Check Out...👀
The 🤓 Nerd Gets the Hollywood Glow👆
ATM just got a major upgrade. Our website has a whole new look and feel, designed to make it easier for you to discover the industry insights, behind-the-scenes conversations, and moments that matter most. We're bringing you the same content you rely on—stories about the people shaping advertising, technology, and media—now with a fresh design that puts the stories front and center. Check it out at atm.media and see what we've been building.
Speaking of moments that matter, ANA Masters of Marketing arrived at what many are calling the industry's most important moment—and the energy was electric. Take a look.
ANA Masters of Marketing: Proving Marketing's Power in Real Time ⚡️
- A Moment for Marketing: ANA Masters finds itself at the most critical time for the industry - a transformative moment where nobody has mastered new technology yet, making it exciting for marketers learning daily 🎯
- Industry Leaders Share Insights: Marketing experts and brand leaders gathered to discuss how marketing delivers measurable results and see where it's heading, covering AI redefining talent to CTV full-funnel impact, plus so much more 🎤
- Experiential Connection Strategy: Sports, entertainment, and experiential events capture captivated audiences and build authentic connections with fans beyond traditional advertising 🏟️
- Solutions Over Problems: Industry shift is noticeable - people are talking about solutions now instead of just identifying challenges, showing a proactive approach to marketing's evolution 💡
- Reinvigorated Industry Energy: Feeling excited despite uncertainty, with new technology creating innovation opportunities that nobody's figured out yet ⚡
📰News You Should Know
Ads might be coming to Apple Maps next year | TechCrunch
This could be part of a larger strategy to introduce more advertising in iOS.
Anthony Ha
Omnicom outlines biggest synergies with IPG as mega-deal nears close
The $13 billion-plus acquisition is expected to be finalized in late November, with the potential to expand Omnicom’s media business by 60%.
Peter Adams
Everything Nobody Wants This Gives Us in Season 2
Let’s unpack the highs (Morgan and Dr. Andy’s insane relationship), the lows (history’s least romantic bubble bath), and the Leighton Meester.
Maggie Fremont
☀️Tomorrow on ATM
JOE-ing all in on tomorrow's guest 🫣
XOXO,
