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Something New That You Should Check Out...👀

The 🤓 Nerd Gets the Hollywood Glow👆 

ATM just got a major upgrade. Our website has a whole new look and feel, designed to make it easier for you to discover the industry insights, behind-the-scenes conversations, and moments that matter most. We're bringing you the same content you rely on—stories about the people shaping advertising, technology, and media—now with a fresh design that puts the stories front and center. Check it out at atm.media and see what we've been building. 

Speaking of moments that matter, ANA Masters of Marketing arrived at what many are calling the industry's most important moment—and the energy was electric. Take a look. 

ANA Masters of Marketing: Proving Marketing's Power in Real Time ⚡️ 

• A Moment for Marketing: ANA Masters finds itself at the most critical time for the industry - a transformative moment where nobody has mastered new technology yet, making it exciting for marketers learning daily 🎯 
• Industry Leaders Share Insights: Marketing experts and brand leaders gathered to discuss how marketing delivers measurable results and see where it's heading, covering AI redefining talent to CTV full-funnel impact, plus so much more 🎤
• Experiential Connection Strategy: Sports, entertainment, and experiential events capture captivated audiences and build authentic connections with fans beyond traditional advertising 🏟️
• Solutions Over Problems: Industry shift is noticeable - people are talking about solutions now instead of just identifying challenges, showing a proactive approach to marketing's evolution 💡
• Reinvigorated Industry Energy: Feeling excited despite uncertainty, with new technology creating innovation opportunities that nobody's figured out yet ⚡

📰News You Should Know

Ads might be coming to Apple Maps next year | TechCrunch

This could be part of a larger strategy to introduce more advertising in iOS.

TechCrunchAnthony Ha

Omnicom outlines biggest synergies with IPG as mega-deal nears close

The $13 billion-plus acquisition is expected to be finalized in late November, with the potential to expand Omnicom’s media business by 60%.

Marketing DivePeter Adams

Everything Nobody Wants This Gives Us in Season 2

Let’s unpack the highs (Morgan and Dr. Andy’s insane relationship), the lows (history’s least romantic bubble bath), and the Leighton Meester.

VultureMaggie Fremont

☀️Tomorrow on ATM

JOE-ing all in on tomorrow's guest 🫣

XOXO,

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Something New is Arriving Monday...💻

From being completely clueless, asking "what do you do?" to working on search ads when Google first launched, to zombies literally taking over Advertising Week NY (and joining them because tired), this week covered unconventional career paths and the hard-earned wisdom that came with them 💥 The consistent advice? Be bolder, be more confident, and stop worrying about what you don't know because everyone starts somewhere completely clueless 🚀

But next week brings big conversations: Joe Bennaroch on why you don't need to be the loudest person in the room, you need to be the most informed (listen first, speak second), Moments that Mattered from ANA Masters of Marketing revealing what goes into making industry magic happen, and a Halloween costume compilation showing the industry's playful side 🎃 Now Let's Look Ahead ATM ⤵️

The Weekly Digest 📬

Monday: WSJ's Megan Graham Breaks Down the News 📰

• From Nancy Drew Fan to WSJ Reporter: Childhood obsession led to journalism career, applied to 75+ jobs before Kokomo Tribune hired her, now covers CMO Today on how companies break into zeitgeist, believes best stories come from social media chatter not pitches, still texts mom cooking photos for approval (recently made crispy rice with smoked salmon and ate all but two pieces) 📚

Tuesday: Dana McGraw's Journey from Basketball Court to Disney's Data Lab 🏀

• From Basketball Coach to Disney's Measurement Leader: Coached 8 years before pivoting to data at Yahoo Sports, then Disney, proves measurement is fluid, not finite, with no single metric, debunks cross-platform measurement myths through identity resolution, leads industry shift from reach to outcomes with leadership philosophy "you never lose when you lead with compassion and give people grace" 🏰

Wednesday: Microsoft's Jennifer Kattula Helping Reinvent Brands with AI 🤖

• From Engineer to Microsoft CMO: Started coding in web 1.0, became the 6th person on Facebook's marketing team, early ChatGPT adopter who rejoined Microsoft to lead zero click revolution (4 of 5 people use it for half their searches), building conversational, agentic brand experiences for 2026, can still do handstands while binging billion-dollar exit podcasts 💻

Thursday: How Ruth Mortimer Turned Storytelling into Global Events 🌎

• From Archeologist to Advertising Week President: Started digging up history in the Middle East, became a journalist, now leads Advertising Week's education-entertainment model while launching Playmaker Awards for sports, expanding globally to Mexico City, Tokyo, and Europe in 2026 with the philosophy "be brilliant at something, not everything" 🏺

📰News You Should Know

Amazon launches ‘Help Me Decide’ AI tool for instant shopping picks

Amazon’s new AI feature analyzes your browsing history to recommend perfect products

The Tech BuzzThe Tech Buzz Team

Netflix shares drop after streamer misses earnings estimates, citing Brazilian tax dispute

Shares of Netflix fell after the company posted a third-quarter earnings miss, citing a tax dispute with Brazilian authorities.

CNBCSarah Whitten

‘Stranger Things’ Series Finale Gets Simultaneous Theatrical & Streaming Release In First For TV Show

The ‘Stranger Things’ series finale is getting a simultaneous theatrical and streaming release, which is a first for a TV show.

DeadlineNellie Andreeva

☀️Next Week on ATM

We came, we saw, we conquered: ANA style 💪

XOXO,

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Ruth Mortimer started her career as an archeologist in the Middle East, piecing together historical narratives from artifacts. What she discovered she truly loved was the storytelling—so she retrained as a journalist and found her way through creative industries to eventually lead Advertising Week globally. The realization that people would pay her to create the stories in her head and make them real across formats felt almost too good to be true.

What makes Ruth's approach compelling is how she's architecting moments that didn't exist before. Watch to find out her leadership philosophy about being brilliant at something instead of everything, why Advertising Week's slogan is "great minds think alike," and what happens when you build your career around what you love instead of fixing what you're not good at. Spoiler: you'll never need to work a photocopier again.

Ruth Mortimer: How She Helped Turn Storytelling into Global Events 🌎

• Archeologist to Advertising Week President: Started career digging up history in the Middle East, loved storytelling while piecing together the past, retrained as a journalist because I didn't want tent life with bad hair and zero makeup 🏺
• Education Meets Entertainment: Attracted to Advertising Week's marriage of education and entertainment - excited people pay her to create the stories in her head and make them real across all formats 🎭
• Sports Programming Pioneer: Launched Playmaker Awards as sports open to more brands, including beauty, women's sports becoming huge, creating a moment where audience, commerce, and field play come together 🏆
• Global Cross-Pollination Strategy: Events in Mexico City, Tokyo, and Europe in early 2026 focused on cross-pollinating learning territory to territory to supercharge knowledge across continents 🌍
• Leadership Philosophy: "Be brilliant at something, not everything" - lean into what you're brilliant at and forget what you're not good at (like working the photocopier) 💡

📰News You Should Know

Samsung is working on XR smart glasses with Warby Parker and Gentle Monster

As part of its Galaxy XR headset presentation, Samsung also briefly teased another wearable product: AI-powered smart glasses.

Yahoo!Steve Dent

Tom Brady Wants You to Roast Him (and Dinner) For His Latest Viral Marketing Stunt

The NFL legend teased another “roast” last week, leading to speculation that he would do a sequel to the infamous Netflix event, but he revealed Tuesday that the roast in question is tied to a new SharkNinja brand air fryer.

The Hollywood ReporterAlex Weprin

How Hellmann’s covers the spread with football marketing

Over the last five years, the Unilever brand has worked to become synonymous with football culture and has seen continued sales momentum.

Marketing DiveChris Kelly

☀️Tomorrow on ATM

We have a surprise that we've just been dying to show you 🤭

XOXO,

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• Archeologist to Advertising Week President: Started career digging up history in the Middle East, loved storytelling while piecing together the past, retrained as a journalist because I didn't want tent life with bad hair and zero makeup 🏺
• Education Meets Entertainment: Attracted to Advertising Week's marriage of education and entertainment - excited people pay her to create the stories in her head and make them real across all formats 🎭
• Sports Programming Pioneer: Launched Playmaker Awards as sports open to more brands, including beauty, women's sports becoming huge, creating a moment where audience, commerce, and field play come together 🏆
• Global Cross-Pollination Strategy: Events in Mexico City, Tokyo, and Europe in early 2026 focused on cross-pollinating learning territory to territory to supercharge knowledge across continents 🌍
• Leadership Philosophy: "Be brilliant at something, not everything" - lean into what you're brilliant at and forget what you're not good at (like working the photocopier) 💡

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• @themoment_media

Jennifer Kattula discovered something valuable early in her career: being great at coding websites AND being extroverted isn't a contradiction—it's the perfect combination for leading marketing in the AI era. That blend of technical chops and communication skills took her from American Express to becoming the sixth person on Facebook's marketing team, and ultimately landed her at Microsoft Advertising right when the biggest interface shift since the internet began. The timing? Serendipitous reconnection with an old colleague at exactly the right moment.

Here's what makes her perspective essential: she was already playing with ChatGPT and creating Midjourney images before most people knew these tools existed. Now she's building what comes next—brand experiences for a world where four out of five people get answers without clicking, where personalization has memory and context, where commerce becomes conversation. Watch to see what zero click search means for your advertising strategy, how Microsoft's prepping for 2026 right now, why brand agents are the next frontier, and what billion-dollar CEO podcasts reveal about leadership. Plus, she can still do handstands—a fun reminder that balance matters in life and marketing.

Jennifer Kattula: Reinventing Brands with AI 🤖

• Engineer to Marketing Leader: Started coding websites in the web 1.0 era but loved communication more - business school led to marketing at American Express, Microsoft search ads, then 6th person on Facebook's marketing team 💻
• AI Early Adopter: One of the first to try ChatGPT and mid journey, serendipitously reconnected with a Microsoft colleague for a head of marketing role where AI expertise became crucial 🤖
• Zero Click Revolution: Four out of five people use zero click search results for almost half their searches - AI interfaces becoming the primary way people get information in one personalized place 🔍
• Conversational Commerce: Microsoft building conversational, personalized, agentic experiences - experimenting with ad formats, business tools, and brand agents for 2026 🚀
• Hidden Talent: Can still do handstands, splits, and back bends while binging podcasts like "Not Another CEO Podcast" about billion-dollar exits 🤸

📰News You Should Know

Apple will let users roll back the Liquid Glass look with new ‘tinted’ option | TechCrunch

Apple is responding to user feedback on its new Liquid Glass design with a setting that lets users choose between Clear and Tinted appearances. Introduced in iOS 26.1 beta 4, the option gives users more control over interface opacity after complaints that Liquid Glass made some elements harder to read.

TechCrunchSarah Perez

Warner Bros. Discovery puts itself up for sale

The announcement comes after WBD previously said it would split in two.

NBC NewsSteve Kopack

‘Prison Break’ Reboot Coming to Hulu with All-New Cast Led by Emily Browning, Drake Rodger and Lukas Gage

Hulu has issued a series order for a reboot of ‘Prison Break’, which will star Emily Browning, Drake Rodger and Lukas Gage

PEOPLEPeople Editorial Guidelines

☀️Tomorrow on ATM

The "Ruth", the whole "Ruth", and nothing but the "Ruth"🤫

XOXO,

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• Engineer to Marketing Leader: Started coding websites in the web 1.0 era but loved communication more - business school led to marketing at American Express, Microsoft search ads, then 6th person on Facebook's marketing team 💻
• AI Early Adopter: One of the first to try ChatGPT and mid journey, serendipitously reconnected with a Microsoft colleague for a head of marketing role where AI expertise became crucial 🤖
• Zero Click Revolution: Four out of five people use zero click search results for almost half their searches - AI interfaces becoming the primary way people get information in one personalized place 🔍
• Conversational Commerce: Microsoft building conversational, personalized, agentic experiences - experimenting with ad formats, business tools, and brand agents for 2026 🚀
• Hidden Talent: Can still do handstands, splits, and back bends while binging podcasts like "Not Another CEO Podcast" about billion-dollar exits 🤸

• Basketball to Data Analytics: Coached college basketball for 8 years before pivoting to data, starting in search engine optimization and moving through analytics at Yahoo Sports to now leading measurement science at Disney 🏀
• Measurement Philosophy: Believes measurement isn't finite but fluid, with no single metric answering if you've driven value. It's the combination of all measures together creating the full picture of advertising outcomes 📊
• Cross-Platform Reality Check: Debunking the misconception that cross-screen, cross-platform measurement is impossible. With audience graphs and identity resolution capabilities, it's absolutely achievable 🌐
• Outcomes Over Reach: The big industry trend is shifting focus from reach to outcomes, with more collaboration between agencies, brands, and media companies all driven by creating value and customer-first experiences 🤝
• Bold Leadership Advice: "You never lose when you lead with compassion and give people a bit of grace" when leading teams. Would tell her younger self to be bolder and more confident while making sure her voice is heard 💪

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Most people who grew up reading mystery novels don't end up solving actual mysteries for a living, but Megan Graham at The Wall Street Journal found her version of it.

Her path from carrying heavy yellow books everywhere to covering how brands break into the cultural zeitgeist for CMO Today wasn't exactly linear—there was a spreadsheet tracking job applications that tells its own story about persistence in journalism—but it led somewhere worth going. Now she writes about the thing every company desperately wants to figure out: how to get people talking about them in a way that actually matters.

Watch to understand how observation beats pitching, why breaking through noise requires strategy most companies need to learn, and what happens when you still text your mom photos of what you cooked for dinner approval (even when you're a Wall Street Journal reporter who definitely knows how to cook by now).

Megan Graham: Her Take on What CMOs Actually Want to Read 📖

• Nancy Drew to Wall Street Journal: Obsessed with Nancy Drew as a kid, decided to become a reporter, worked her way from high school newspaper editor through college paper to eventually landing at WSJ after 4 years at Ad Age 📚
• 2012 Graduate Persistence: Graduated during a tough time for journalism jobs, applied to 75+ positions before Kokomo Tribune in Indiana hired her as a business reporter 📊
• CMO Today Focus: Covers how companies break through noise and into the zeitgeist at WSJ - "companies just want people to be talking about them positively" - writing for CMOs who can't get enough AI content 🎯
• Anti-Pitch Philosophy: Best stories don't come from pitches but from seeing something and noticing social media chatter - companies need to be more proactive before moments happen 💡
• Cooking Content Creator: Still sends cooking pics to her mom for approval (even though she now cooks for her boyfriend) - recently made crispy rice with smoked salmon and ate all but two pieces 🍳

📰News You Should Know

Anthropic connects Claude to Microsoft Teams, Outlook, and OneDrive

Anthropic and Microsoft keep cozying up on AI features

The VergeTom Warren

Crumbl, The Cookie That Broke the Internet

A pair of enterprising Mormon entrepreneurs used TikTok to cook up a $2 billion-dollar baked goods empire. Then things got personal.

The Hollywood ReporterSeth Abramovitch

‘SNL’: Domingo Returns to Remix Taylor Swift With Sabrina Carpenter in Cold Open | Video

Marcello Hernández’s Domingo returned to crash tonight’s “Saturday Night Live” cold open with the help of Sabrina Carpenter.

TheWrapAlex Welch

☀️Tomorrow on ATM

We are all Mc"DRAW"ing conclusions on who is coming tomorrow ✍️

XOXO,

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• Nancy Drew to Wall Street Journal: Obsessed with Nancy Drew as a kid, decided to become a reporter, worked her way from high school newspaper editor through college paper to eventually landing at WSJ after 4 years at Ad Age 📚
• 2012 Graduate Persistence: Graduated during a tough time for journalism jobs, applied to 75+ positions before Kokomo Tribune in Indiana hired her as a business reporter 📊
• CMO Today Focus: Covers how companies break through noise and into the zeitgeist at WSJ - "companies just want people to be talking about them positively" - writing for CMOs who can't get enough AI content 🎯
• Anti-Pitch Philosophy: Best stories don't come from pitches but from seeing something and noticing social media chatter - companies need to be more proactive before moments happen 💡
• Cooking Content Creator: Still sends cooking pics to her mom for approval (even though she now cooks for her boyfriend) - recently made crispy rice with smoked salmon and ate all but two pieces 🍳

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ANA's Greg Licciardi became hooked on fast food during the pandemic and noticed Wendy's ads appearing in his feed every Friday at 11 am. That observation became "Holy Grail of Marketing" - his framework for the right person, right message, right time, while keeping the human element that AI threatens to eliminate. The book features Microsoft's Vera Hsu on why brand purpose matters more than ever, and ATM readers get a special holiday discount on what's becoming the must-read modern marketing book. Speaking of moments worth paying attention to ⤵️

From athlete storytelling that goes beyond the game to career moves nobody saw coming. Unapologetic approaches to representation, this week covered everything from a 15-year ad tech veteran advocating for slowing down to Bad Bunny-inspired boundary pushing at TelevisaUnivision, Advertising Week conversations on velocity of change and curation's hot moment, and a Jets captain choosing sports agency over the coaching path everyone expected. Next week brings Nancy Drew obsessions leading to WSJ careers, zero-click search shifts, measurement fluidity, and perspectives on being first to break stories 🎤

Greg Licciardi: He Wrote the Modern-Day Marketing Must-Read 📚

• Holy Grail of Marketing Author: Greg Licciardi turned his Wendy's pandemic addiction into a marketing book, teaching his framework at Fordham and Seton Hall - now leading an ANA event in Orlando with Steven Van Zandt and offering the ATM audience a holiday discount on his book, balancing AI with human connection 📚

Now Let's Look Ahead ATM ⤵️

The Weekly Download 💾

Monday: Advertising Week NY 2025 - What Was Overheard👂

• Overheard at Advertising Week NY 2025: Leaders on how Advertising Week provides a home for the industry, discussing velocity of change ("it's never going to feel slower"), curation as today's hot topic, pushing boundaries with new programming, and giving attendees "the edge" with insights that make people smarter 🏠

AW Playmakers Awards: Athletes, Fans, and Brands Connect 🏅

• AW Playmaker Awards Winners: Kirby Porter, Ochocinco, Olga Sharapova, and Amy Bigelow on athlete storytelling beyond sports, health tech powering new experiences, following the full athlete journey, and Unrivaled introducing athletes to fans in unprecedented ways 🌟

Tuesday: 🏈CJ Mosley Post-Football Surprise | Powered by TiVo

• Jets Leadership Legacy: New York Jets captain launched Legacy Trust Sports Group instead of coaching, partnered with Campbell's Chunky like Donovan McNabb, compares teammates to Jack Nicholson's Joker, and binged The Wire during COVID | Presented by TiVo 👔

Wednesday: Mike Laband on Curation's Hot Moment 🔥

Ad Tech Veteran's Perspective: Mike Laband's 15 years at Magnite from SpotX covering curation evolution and agentic workflows at Advertising Week - advocates sitting back to learn in a fast-moving industry, remembering when mobile programmatic wasn't even forecastable in 2014 👨‍💻

Thursday: Claribel Herrera's Journey from Novelas to TelevisaUnivision 📺

Her Era at TelevisaUnivision: Claribel Herrera worked from sales coordinator to associate director, creating Así Studios for Hispanic community representation, inspired by Bad Bunny's team to push boundaries and stay unapologetically focused on culture 🌟

📰News You Should Know

Roku might’ve just solved the biggest problem with home TV streaming - here’s how

Your favorite city is also getting an interactive update.

ZDNETMaria Diaz

Apple TV And Peacock Form Streaming Bundle Starting At $15 A Month

Apple TV and Peacock will be available starting next week in a bundled offering starting at $14.99 a month.

DeadlineDade Hayes

Angel Reese becomes first pro athlete to star in Victoria’s Secret Fashion Show | CNN

The WNBA player joined supermodels like Bella and Gigi Hadid, and former “Angels” including Adriana Lima, in a star-studded lineup that also featured transgender, pregnant and plus-size models.

CNNOscar Holland, Joyce Philippe

☀️Next Week on ATM

You have to follow this insta-"GRAHAM" for all the news🗞️

XOXO,

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• Holy Grail Marketing Author: Published book on achieving optimal marketing success using AI and beyond, teaching the framework at Fordham and Seton Hall universities for years - concept inspired by Wendy's targeted ads during the pandemic 📚
• Wendy's Epiphany: Got hooked on fast food during pandemic and noticed Friday 11 am ads in social feed, realizing "this is the holy grail of marketing" - framework: right person, right message, right environment, right time, right outcome 🍟
• AI + Human Element Advocate: Features Microsoft's Vera Hsu on the importance of AI enablement while maintaining human connection and emotional strategies - warns AI's speed can't replace authentic brand purpose 🤖
• ANA Event Leader: Bringing top brands together in Orlando at Rosen Shingle Creek with Steven Van Zandt and the Disciples of Soul (E Street Band members) 🎸
• Holiday Book Discount: Offering the ATM audience a special holiday discount on "the must-read modern-day marketing book" - content focused on helping audiences do their jobs better 🎁

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Some people stumble into their careers by accident. Claribel Herrera at TelevisaUnivision is not one of those people. Her path from childhood dreams to building something that creates authentic representation for an entire community shows what happens when clarity of purpose meets relentless execution. The Associate Director of Así Studios didn't just work her way up through traditional ranks - she built infrastructure that didn't exist before, creating solutions that allow brand partners to connect meaningfully with audiences who've been waiting for that authenticity.

What makes Claribel's approach compelling is how she's translated cultural inspiration into business innovation. There's a reason she references certain artists and their teams - not because they're trendy, but because they've demonstrated that being unapologetically yourself isn't just artistically valid, it's strategically smart. Watch to understand how inspiration becomes execution and why taking the risks others shy away from might be exactly what moves industries forward.

Claribel Herrera: The Journey from Novelas to TelevisaUnivision 📺

• Dominican Republic to TelevisaUnivision: Young Latina who always knew she wanted to be in advertising with a strong connection to the Univision family - "I still to this day watch novelas, and I always knew that one day I would be in the space" 🌟
• Career Evolution Journey: Worked her way from sales coordinator to marketing coordinator, associate marketing manager, senior, to now associate director at TelevisaUnivision 📈
• Así Studios Founder Vision: Created to help brand partners deepen relationships with the Hispanic community through low-lift creative solutions that provide representation while marrying brand DNA 🎬
• Bad Bunny Inspiration: Fanatic inspired by Bad Bunny and Primas' marketing team - how they push boundaries, propel people to take risks, and stay unapologetically focused on their culture and dreams 🐰

📰News You Should Know

Meta partners up with Arm to scale AI efforts | TechCrunch

Semiconductor firm Arm is partnering with Meta to enhance the social media company’s AI systems amid an unprecedented infrastructure buildout.

TechCrunchRussell Brandom

Netflix is making a big bet on video podcasts

Netflix is becoming a platform for podcasts.

The VergeEmma Roth

‘Dancing With the Stars’ Dedication Night Ends With a New Couple on Top and No Elimination: See All the Scores

Tuesday night saw each celebrity perform a special tribute dance, with contestants choosing to honor their parents, siblings, former co-stars, romantic partners and children.

The Hollywood ReporterMcKinley Franklin

☀️Tomorrow on ATM

New faces and old ones (just to catch you up!) 👥

XOXO,

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• Dominican Republic to TelevisaUnivision: Young Latina who always knew she wanted to be in advertising with a strong connection to the Univision family - "I still to this day watch novelas, and I always knew that one day I would be in the space" 🌟
• Career Evolution Journey: Worked her way from sales coordinator to marketing coordinator, associate marketing manager, senior, to now associate director at TelevisaUnivision 📈
• Así Studios Founder Vision: Created to help brand partners deepen relationships with the Hispanic community through low-lift creative solutions that provide representation while marrying brand DNA 🎬
• Bad Bunny Inspiration: Fanatic inspired by Bad Bunny and Primas' marketing team - how they push boundaries, propel people to take risks, and stay unapologetically focused on their culture and dreams 🐰

• LinkedIn
• Instagram
• @themoment_media

Mike Laband has spent 15 years at Magnite, and he's got the perspective to prove it was worth it. From the SpotX days through mergers, acquisitions, and complete industry transformations, he's had a front-row seat to ad tech's evolution - and built real expertise by staying through the changes. He jokes about being a "dinosaur" for the longevity, but what he's really describing is someone who understands how the pieces connect, who remembers when mobile programmatic suddenly became unforecastable revenue in 2014, and who can spot where the industry's heading next because he's seen these patterns before.

Between discussing industry evolution and mentioning his golf game that helps him recharge and connect with people, there's career advice that resonates: sometimes you need to sit back, read the trades, and understand what's shaping the market instead of just diving in at full speed. Watch to see what 15 years of ad tech transformation looks like from someone who's lived it all.

Mike Laband: Curation's Hot Moment 🔥

• 15-Year Magnite Veteran: Self-described "dinosaur" for staying at the same company for 15 years, came from the SpotX team through mergers and acquisitions, starting in quality assurance and working his way to revenue 🦕
• Curation Hot Topic Leader: At Advertising Week, focused on curation as an evolving tactic leveraged by both buy and sell sides, with Magnite positioned to enable more through their Clear Line tool set 🔥
• Agentic Workflows Future: Discussing where agentic workflows will fit into the curation evolution and how buyers are increasingly leveraging supply-side tools at the cusp of continued growth 🤖
• Golf Enthusiast: Pretty decent golfer on the side, uses it to check out from work, meet people, and travel to great places ⛳
• Sit Back and Learn Philosophy: Career advice is to take time to read the trades and understand market shifts - remembers 2014 when mobile programmatic integration wasn't even forecastable, now the business is heavily programmatic 📚

📰News You Should Know

Facebook is adding job listings, again

You really can find anything on Facebook Marketplace.

The VergeAllison Johnson

Apple TV+’s rebrand might seem silly, but branding experts say it’s a smart move

Apple TV+ is now called Apple TV. Branding experts applauded the rebrand. One said that “simplicity is the ultimate flex.”

Business InsiderJames Faris

Why CBS Bosses Are Doubling Down on Scripted Shows as Other Networks Scale Back | Exclusive

CBS fall premiere week comes with added pressure amid declining linear revenues and a changing of the guard at Paramount

TheWrapJose Alejandro Bastidas

☀️Tomorrow on ATM

She's in "HERR-ERA" right now ✨

XOXO,

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• @themoment_media

• 15-Year Magnite Veteran: Self-described "dinosaur" for staying at the same company for 15 years, came from the SpotX team through mergers and acquisitions, starting in quality assurance and working his way to revenue 🦕
• Curation Hot Topic Leader: At Advertising Week, focused on curation as an evolving tactic leveraged by both buy and sell sides, with Magnite positioned to enable more through their Clear Line tool set 🔥
• Agentic Workflows Future: Discussing where agentic workflows will fit into the curation evolution and how buyers are increasingly leveraging supply-side tools at the cusp of continued growth 🤖
• Golf Enthusiast: Pretty decent golfer on the side, uses it to check out from work, meet people, and travel to great places ⛳
• Sit Back and Learn Philosophy: Career advice is to take time to read the trades and understand market shifts - remembers 2014 when mobile programmatic integration wasn't even forecastable, now the business is heavily programmatic 📚